Chrome advert

The new chrome advert starring the "newest entrepreneur" Jamal Edwards is what am going to analyse using media language. The music is loud, up beat and is what really catches the attention from the audience, young people would recognise the hit new single from wretch 32 so the target audience is probably teens. There are camera shots of Jamals first few videos ever and the comments, its all very informal, slang. The quick camera shots could show excitement and represent Jamal progressing over the years, its all very overwhelming and its could relate to how overwhelming Jamals life was. Going back to Wretch 32, Jamal could want to promote his music, there are other images of celebrities in the video which could show success for Jamal. In the video there was a picture of Jamal signing a contract with sony, this is obviously the institution who is now going to promote SB.TV and help Jamal. Sony is a world known organisation, its very large and very successful so this could show they beleive Jamal is going to also be successful.