The print ad of the perfume Ricci Ricci is a long running advert aimed at girls who are about teenagers and over. Probably to city girls because the print ad had a urban setting which could suggest its target audience are to girls who love the city.
The use of colours connote a mixture of femininity, innocence and much more. The spokes model is wearing a black outfit and black connotes authority, power, it also could shows shes constantly stylish. But it does imply some mischievousness. Girls who see this advert may feel that if they to wear this perfume they would be like her. The hot pink represents youth, femininity and excitement. The strip of pink that goes around the girl and covers wherever she goes could suggest that this attractive perfume leaves a mark wherever you go amd would attract a lot of attention. The eiffel tower is a very famous land mark and the pink, which really is describing the trail of the perfumes scent, is wrapped around it which could suggest that the perfume is just as popular and well known.
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