Monday 28 November 2011

'My mums new boyfriend' trailer: questions 3 and 4

 3) Hollywood values this trailer has to offer is definently the professional camera used to get such a clear, sharp 'moving image'.The editing also, done after, looks extremely typical with its classic fast, slide to the side cuts and fade to black. This type of trailer, used many times before, has a same order to it as well. Also the voice over is probably universally known for his thousand's other trailers he's done. The deep and strong American accents portrayed other genres before like horror, drama and now for a dominantly comedy genre, he has a joyful sound to his voice.


4) The car chases shown would attract people who love action movies, but the way it was shown, as a game to the 'mother' shows the humorous side balancing it out and making it all the more lighter. The target audience would probably be women of ages 22 and late 30's maybe pushing 40's. This is because the mature men displayed in the movie would be an attraction to mature women. Also, even tough adult jokes weren't shown and only a very small and innocent 'sexy' scene, the women could relate to the older 'mother' who obviously just wants to feel young again, have fun and date dangerously.

Breaking Dawn!


Watching Breaking Dawn on Friday the 18th was absolutely amazing. The film wasn't perfect, but nothing ever is. The use of fast flashing images and clips merging together to create one fantastic scene really displayed the tension, excitement and just rush of energy the characters were meant to be feeling. The wedding scene was amazing and beautiful, Bella's dress was also very beautiful. There were some scenes, however that were a bit too graphic like the honeymoon scene and the birth scene, which shouldn't be in my opinion a 12A. The movie, also may have captured the crazy action aspect of the book, but the intense emotions each character portrayed in the book was not shown as much in the movie which was a let down. The directors could have shown a scene with the characters where its intense and emotional and the character could have had a voice over they pre-recorded saying those crucial lines in the book which would  have been a nice touch. But I can't criticise too much because I did really enjoy the movie and I can't wait for the next one which I know would be even better.

Wednesday 23 November 2011

'My mums new boyfriend' trailer: question 1 and 2

1) At the start of the trailer the lighting is very bright as the protagonist is shown leaving home to go to college. As the narrative develops more and the 'problem' presents itself the lighting tends to be more dark as if its all happens during the night, lighting usually reflects the atmosphere and genre and so these different lightings could show the action adventure and comedy aspect.  Also things that usually happen at night are stereotypically suspicious and could represent secrecy and this could help the adventure genre. Dodgy doings that happened during late hours and the son saying at the beginning of the text that he is a 'FBI' suggest to the audience that this could be a cop and crime movie. Also the sound of sirens and cars zooming down the street could illustrate the many car chases that may happen during the movie, and car chases are a convention of action adventure films so this could be just that. The dopey music that starts off the trailer portrays to the audience that this is also a comedy, while also showing the very unconventional mother which could demonstrate a link between the two. It could imply that 'Henry's mother' would be the comedy aspect of the movie and her falling over could foreshadow that she would have more trip ups later on in the film.


2) Family is not represented to be a neutral family. At the start of the text the commentator introduces the very unconventional mother. Her homeless look and carelessness could shows she could be a problem later on in the film. The trailer probably wants to present this family as unique, funny and interesting to interest viewers and show that this is not a stereotypical idea. The son states at the start that he is a 'FBI' and his father died in jail so he doubts his father would be proud of him, this was done in a very humorous way to maybe imply that this is a comedy and that the family's problems are going to be used as jokes.

Wednesday 16 November 2011

Brick Lane

How is family portrayed in the movie BrickLane?

Family is represented in different stages throughout the film, at first we get to see the main family with the protagonist and it looks like a very stereotypical neutral family with the mother at home cooking, the father off to a stable job and the two girls going to school. The deeper problems are not shown at first but as we get to be with the family more and more the truth of a broken family comes out there. The father comes back at the start because he gets fired which shows instability and we soon understand his incredible desperation to belong somewhere here in London, as to be in a job. The audience who could also be foreign could relate to this which is a uses and gratification theory. The mother, on the other hand, doesn’t wants to even try at first, just longs to be home and sulks all day while the two little girls, mainly Chana whose the oldest, is fixated on westernised problems and her westernised life. The way the characters are being played also, with the Dad acting extremely lazy, he acts firmly like he is the head of the house and everyone does what he expects and says. Also at the start, they present him to look like he is slightly aggressive, while the oldest daughter, Chana, acts like a typical London, teenage girl who is not bothered and slightly rude. The youngest sister is not shown much but she’s always running around smiling, this connotes happiness the only happiness that this family seems to have.

The family also have this language barrier as the parents speak Bengali and the children speak English. This could show that the children are not willing to fully accept their culture as they have a firm belief that their culture is here in England. This creates problems as when the father is ready to leave and take his family back straight to Bangladesh Chana causes more arguments and screams in his face that her, “home is here and Bangladesh is DEAD!” It creates a serious strain on the whole family.

At the start of the film, the movie shows how family is there, how everyone in the village is smiling and laughing, the children are playful and respective. Straight after it show the family in London, the contrast is large and it almost seems that the film director us trying to convey that family begins and belongs at the root

Word count: 412

Film industry

Section B

1) Alvin and the Chipmunk: Chipwrecked

2) The publicist for the movie posted the trailer of the movie on YouTube where people could like/ dislike, comment and discuss their views on the trailer and the upcoming movie. This would cause people to create interest excitement with themselves, and to speculate on the trailer and what the narrative is. There also is a official website for the movie called www.munkyourself.com, which is where people could get more information on the movie and play games. The bright yellow and blue conveys happiness and holidays.It opens to loud happy music which the chipmunks are singing and that's what their known for now, to remix well known songs into their squeaky voices. This also happens in the trailer as we get a little preview of them singing and performing 'Bad romance' at the end of the trailer. 'The guardian' also wrote an article on the movie called 'Alvin and the Chipmunk Chipwrecked are cruising towards a bruising,' this article is more for bashing then praising as the author states that "Alvin and the chipmunks movie is setting sail for high jinks on the high seas. Anyone got a lifeboat?" However this bad publicity could create more publicity in a indirect way. The fans of the original Alvin and the chipmunk would be dedicated to the franchise and could even be annoyed at the aritcle for writing that. Or people could even be interested to see how even 'the guardian' could write such an aritcle for a childrens movie which could cause them to go and watch the film. The movie is also written about on various other small websites with reviews and comments from the public.

3)

Tuesday 15 November 2011

Othello...


Other than the pathetic attempts of enacting scenes of Othello in English class, the Othello play I watched last night at Greenwich Theatre was the only proper production of Othello I have ever seen, which was terrible, probably the worst production of Othello there is. There were some good parts like how I cannot deny how passionate the actors and actress were. The emotions they portrayed were so real even if a little scary or over the top. This theatre decided to change up the play also by making Othello white and everyone black and set the story in the Caribbean instead of Cyprus. Now lets go into the bad parts that made Jhonelle keep repeating, " I'm so glad I didn't pay for this!" First of all when I said at the top that I went to a production... yeah, not a good choice of wording, amateur portrayal of Othello to do in a few peoples spare time would define it much better. So yeah we were a few minutes late because we had to take public transport all the way to the other side of London, on the outskirts pratically, and the ushers were quite rude about it. We hastily took our seats in a crowded theatre to look infront at the stage at what looks like a few scraps of rubbish collected to try and look like a boat? Let me get this straight, in Othello the boat scene was like for a page, literally, in their version their on the boat the whole time. I was seriously confused and even more confused to why Jhonelle next to me tried to find where they were at in our text book in the pitch black with her glasses on. She found the page which was absolutely useless because we had to watch the play, not read from the book, they weren't even following the storyline right because the set was such a disaster and there was only a cast of three. Three characters were presented in this, the director axed praticalley everyone, even Cassio who by the way is the person being set up for have an affair with Othello's wife!!!! So yeah a real dissapointment and to leave the theatre to find out we have to do an essay on the play which would be our first offcial course work piece and that we had to take notes which I wasn't informed with. Oh and then of course we had to make a trek all the way back which consisted of taking the DLR then 2 under grounds than a bus home at 10:00 at night, yeah.

Monday 14 November 2011

Film Overview

Section A

1) Having an idea is usually where people start to create a movie. They would then adapt this idea if they believe its cinema gold. Creating an outline and promote interest and then if a studio, independent or a large institution, then shows interest they would buy rights to make the film. From there, they start hiring script writers, screen writers, producer, director, cast and etc. Once the film is completed, they would then send it back to the studio. They make a licencing agreement with a distribution company, who determines how many copies to make. They would present the film to buyers representing the theatres like head of Vue cinema and if they think the movie is good they would buy it. The movie is sent to the theatre a few days before the openeing where they would show it for a specific number of weeks. Once the lease is done they would send it back, hopefully making a profit on number of ticket sold making more money than renting film.


2) A film distribution is a specific process through which a movie is made available to watch for an audience. A film distributer could be a company or an individual presenting films to the public either at home or in the theatre.


3) The Golden age is how they like to describe the Hollywood studio system during the 1930's to 40's. There were five major studio also known as the Big Five, with 20th century fox firmly in second place. These five large studios were creditied for finding and developing these legendary stars of the Golden age. It wasn't all that Golden however as these legendary stars didn't get that title fairly easy. The star system was a cruel way to treat actors and actresses in those days. Seeing them only for their talents or good looks. They were told what to do, they had no private life, or social events and everything were instructured by their boss. They had to do role they may not like or agree with, and if they didnt't get much popularity they got sacked. But if they did prove to show more people were becoming interested they were kept on another contract and even promoted to more money. They were treated like things or pets. If you were an actor or actress in those days you had to accept that you were in no control over your life or career and that you were at the mercy of the studio. This Hollywood studio system ended however, soon after the Golden era. The film studio were forced into shutting down their 'system'.


4) Film  has changed today in the way actual film ideas has become more interestinf, daring and mature - actors and actresses are given so much more freedom and respect. Also making and editing a film is so easy due to the fact of increased technology. Its so advanced, movies nowadays look great. Also now film distributer, we are able to watch films any where, on our laptops, ipad, TV due to movies being able to broadcast on different channels and also the internet.


5) Horizontal intergration is the merger of companies at the same stage of production in the same or different industry.

Wednesday 21 September 2011

Analysis of the Ricci Ricci print ad



The print ad of the perfume Ricci Ricci is a long running advert aimed at girls who are about teenagers and over. Probably to city girls because the print ad had a urban setting which could suggest its target audience are to girls who love the city.

The use of colours connote a mixture of femininity, innocence and much more. The spokes model is wearing a black outfit and black connotes authority, power, it also could shows shes constantly stylish. But it does imply some mischievousness. Girls who see this advert may feel that if they to wear this perfume they would be like her. The hot pink represents youth, femininity and excitement. The strip of pink that goes around the girl and covers wherever she goes could suggest that this attractive perfume leaves a mark wherever you go amd would attract a lot of attention. The eiffel tower is a very famous land mark and the pink, which really is describing the trail of the perfumes scent, is wrapped around it which could suggest that the perfume is just as popular and well known.     

Children of men

The media text opens with Universals famous opening (Universal is the institutions) except instead of the epic music it was silent which could suggest something drastic has happened in the movie or the world. A news report then starts while names appear on the black screen, the news cast doesn't make perfect sense because they keep repeating that "the youngest person in the world has died." This is very unreal which suggest it could be supernatural or Sci Fi genre. The camera then moves to the large crowd of people all standing exactly the same in unison watching the news report in the cafe. The cafe is very dull and grey and every one's face is clearly upset about the recent death of the "youngest person." Except one man who struggles his way through the crowd to get his coffee and leave. He to seems upset but he is able to move on, the fact that he was the only one who is able to carry on could be a foreshadowing of what will happen later on.
The target audience is most likely to be for people who are 15 and over. The opening was very dark and sombre. Its too gloomy and mature for the younger audience. From  the 10 minute preview I could tell the movie is probably a drama, Sci Fi and action adventure. This is because the dramatic opening of people grieving together shows the drama aspect. There was also a bomb which exploded on a normal street and people not injured continued as if nothing happened while the screaming went on. The news report also showing the catosrophe and wars everywhere around the world shows the action.
The social group are represented as one together all suffering. The movies starts out in London and the camera shot which zoomed in on to the playing TV shows the rest of the world is being affected just as much. Also the panning of the sceneary, as the the main character take the train shows the complete destruction and corruption London has turned into. The movie shows everyone is being affected not one group, like the rich, are not being affected, this could have been done to make the movie more dramatic.                                                                      

Chrome advert

The new chrome advert starring the "newest entrepreneur" Jamal Edwards is what am going to analyse using media language. The music is loud, up beat and is what really catches the attention from the audience, young people would recognise the hit new single from wretch 32 so the target audience is probably teens. There are camera shots of Jamals first few videos ever and the comments, its all very informal, slang. The quick camera shots could show excitement and represent Jamal progressing over the years, its all very overwhelming and its could relate to how overwhelming Jamals life was. Going back to Wretch 32, Jamal could want to promote his music, there are other images of celebrities in the video which could show success for Jamal. In the video there was a picture of Jamal signing a contract with sony, this is obviously the institution who is now going to promote SB.TV and help Jamal. Sony is a world known organisation, its very large and very successful so this could show they beleive Jamal is going to also be successful.

Tuesday 20 September 2011

Olswang made me want to be a LAWYER!!!!

For my Government and politics class Mr Adcock took us out for the day to this very swanky and impressive law firm called Olswang, we all sat in these comfy chairs while they gave us this presentation about more of what this law firm does. They work for some amazing companies like H&M, River Island, Disney, BBC, NBC, The guardian and much more, the people were really nice and they told us that if you love reading (which i do) then this is a job you might want to look into (which i will). We also got a tour of the whole of parliment, it was incredible, its even more beautiful in the inside, i swear every inch of that place has been decorated with carvings, detailed painting or statues, the tour guide actually said there are 900 statues of monarch in the building which is pretty amazing, anyway the place looks incredible with its lush carpet and that old feel...

media A level so far...

we already got stuck in with the lessons so far, i already can tell how much more harder this is going to be from GCSE!!!! We've learnt so far about media language and representation... and how to quickly ananlyse a media text like the trailer for final destination or the poster describing hope